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Letter from the KayasthaMatrimony.org

Why One more Kayastha matrimony site & real face of other matrimony sites in India ?

Getting married in India is still a family affair which means arrange marriage are prevalent in 80% cases. Most families going nuclear & the influence of respected middle men are decreasing & Matrimony sites are filling those gaps.
The problem with existing Kayastha Matrimonial sites are that they are under a lot of pressure from competitors to build new features without understanding whether it's really helpful for end customer. In this horse race, they have lost their values.

Second, there is a pressure cooker build for payments. People get consistent calls for getting premium services & infact many of my friends took customized services & paid even 20000 Rs for 6 months of assisted matrimony. This is ridiculous.

Third, once the payment is done then there is limitations on number of contact views, timeline for expirty etc. Another pressure cooker tactics.

Forth, all sites are exactly similar in payment terms & conditions i.e. require very high payment. On an average 5000 Rs. is being paid for 3 months services.

Since people don't have any alternative, they are forced to pay huge amount to one or another matrimony sites. Charges at all sites are similar. Further analysis revealed that people use the services more than once as the average time to get married is 2 Years.

I compare this industry to education industry where parents bite the bullet to give the best education to their child. I know few parents who sold their lands to let their child prepare for IITs, UPSC etc. This is very true for marriage, we want the best life partners for our child.

Simply speaking, I have tried to build the site for Kayastha on the line of drawbacks mentioned above. After 6 Years of success experimentation and continuously working for Baranwals, we are number one for Baranwals and I am proud of that success. This is a success for the community who doesn't have to depend on the so called popular sites & build an alternative plateform for themselves. It gives immense satisfaction when I see people from every class are getting their soulmates. 15 new sites are build in November 2014 on the same concept & www.KayasthaMatrimony.Org is one of them.

I consider this site as AAP vs other political parties and also Mr. Anand Kumar (Super 30) vs other IIT coaching institutes. AAP has Delhi only and I have Baranwals only. We have 15 new sites for 15 communities running &...


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